SEO CASE STUDY BOPPARTS

Selling Buick, Oldsmobile, Pontiac Parts

Bop Parts began in 2021 as a child company to Caddy Daddy. But their online presence was not nearly as impressive as their products. The goals was to gain more online traffic to the site in order to increase orders and revenue. Also they want to improve on Page technical seo function to eliminate roadblocks, increase indexation and rankings.

INCREASE IN CUSTOMER ENQUIRIES

0 %

INCREASE IN PRODUCT DEMAND

0 %

INCREASE IN WEBSITE CONVERSIONS

0 %

INCREASE IN TARGETED KEYWORD RANKING POSITION

0 %

Skill Sets Used

Pain Areas:

Most organic traffic was simple brand searches from visitors who were already aware of the company or interested in careers there. This was the case despite an ongoing stream of high-quality content that failed to gain much traction in search results.
Website was not well structured
Website speed was too low in mobile and desktop version
Website was not SEO optimized
Their organic search traffic is lower in performance; many web pages are not shown on the search engine for the targeted keywords.
Some images are not cleared. Need to do image optimization, content update, proper keywords distribution

Light At The End Of The Tunnel:

I analyzed the website and found the lacking points of website why the website is not working well.
Upon completion of a comprehensive technical SEO audit, I prioritized site wide and on-page elements based on overall SEO impact. By heavily researching I was able to create a tailored strategy.
I framed effective keywords for the title, Meta descriptions, keywords and website content which help to rank their website higher in search engines.
I optimized their website for SEO by adding breadcrumbs and internal links. To promote their products, I create quality backlinks by performing link submission in the niche business listing sites, forum posting, and blog commenting.
I developed content around valuable niche topics within the event industry, along with a targeted media outreach plan that helped to spread the word about the company’s news, events, new products.
Number of links increased from third party sites
With a month, I experienced an increase in customer inquiries and sales doubled exponentially